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Kwang Yeun Chun
Kwang Yeun Chun
Seoul National University
Marketing
Assimilation and contrast effects
Public relations
Business
Brand awareness
1
Papers
33
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Are contextual advertisements effective
2014
International Journal of Advertising
Kwang Yeun Chun
Ji Hee Song
Candice R. Hollenbeck
Jong-Ho Lee
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Citations (33)
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