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Donald Sciglimpaglia

California State University San Marcos

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Advertising and Peer Influences on Teen and Young Adolescent Alcohol Consumption Decisions: A Theory-of-Reasoned-Action Approach

2020 Journal of Promotion Management
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Freemium Marketing: Use of Demand Side Research in Market Segmentation Strategy

2020 Journal of Strategic Marketing
- Donald Sciglimpaglia
- Marcos Feraidoon Raafat
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