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Hanna Schramm-Klein

University of Siegen
Folkwang University of the Arts
Saarland University

263

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1608

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Optionen des Marktengagements

2022
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Implementierung, Koordination und Führung

2022
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Internationales Marketing: Going und Being International

2022
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Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage

2021
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Strategic Retail Management Text and International Cases -3/E

2020
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Strategic International Management 2nd Edition

2020
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Konfiguration und Koordination des internationalen Vertriebs

2020
- Hanna Schramm-Klein
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Marketing im Kontext verletzlicher Verbraucher

2020
- Hanna Schramm-Klein
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The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand

2020
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Potentials and Boundaries in Frontline Service Encounters Through the Infusion of Technology

2020
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