O perfil do consumidor de livros eletrónicos em Portugal

Today, a great part of the world’s population is online. As consequence of internet’s integration amongst both individual people and organizations, electronic commerce was born and already won over millions of customers in Portugal. Virtual and intangible products saw in this type of commerce an optimal way of selling, and such was the case with the electronic book. With a high-growing market whose potential was already proven internationally, it’s only curious to observe the lack of information about its performance inside national borders. The current paper aims to build the profile for the Portuguese e-book reader, thus counteracting the existing lack of information and establishing itself as a basis for managerial decisions amidst national retailers and publishers. From the results collected through an online questionnaire, we identified a sample willing to read or buy e-books, yet restrained by the absence of information.