Everyone has an Agenda but the Media Control the Timeframe

In late 2008 I was Clinical Lead for General Surgery and Urology at the Children's Hospital in Birmingham (BCH) and was Vice-chair of the senior medical and dental staff committee. Our hospital provides local, regional and some supra-regional services for children covering all medical and surgical specialties. The hospital is well loved by patients and parents and we thought we had good relationships with the media. Of course no organisation is perfect and we all have something we wish to see improved. For staff the hospital easily passed the test: 'would you want your own child treated here?'