Impact of a male motivation campaign on family planning ideation and practice in Guinea. PRISM project.

In response to the health needs of the Guinean population the United States Agency for International Development (USAID) designed a 5-year family planning and reproductive health initiative known by its French acronym PRISM (Pour Renforcer les Interventions en Sante Reproductive et MST/SIDA). The PRISM project’s objectives were to increase the use of family planning and maternal health services and decrease the spread of STDs/HIV/AIDS through appropriate prevention practices. Management Sciences for Health (MSH) led the implementation of the PRISM project in two regions of the country: Haute Guinee and Guinee Forestiere. The PRISM project had a strong Behavior Change Communication (BCC) component that focused on increasing both knowledge about quality health care services and the use of them and adopting positive health practices. The Male Motivation Campaign the major BCC intervention of the PRISM project focused on achieving the intermediate goals of increased access to health care services and increased demand for them improved quality of care and improved coordination and linkages among health care providers and services. The Johns Hopkins University Center for Communication Programs (JHU/CCP) guided the design implementation and evaluation of the Male Motivation Campaign which consisted of two phases: advocacy and multimedia interventions. (excerpt)