Research About the Development Strategies of Wellness Tourism Products—Take Phoenix Valley Forest as an Example

In recent years, as people pay more attention to healthy life, the "big health" industry is heading for a new round of growth. As a combination of tourism and "big health" industry, wellness tourism has good market environment. The wellness tourism in China is in its initial stage, and the research on wellness tourism products based on the demand of tourists is insufficient. In this paper, Phoenix Valley Forest Parkas the research object, using the form of questionnaire survey based on the needs of tourists, put forward suggestions on the development of forest wellness tourism products, in order to enrich the content of wellness tourism research and provide reference for the industry development.