CUSTOMER PREFERENCE AND SATISFACTION TOWARDS ONLINE MOVIE TICKET BOOKING SYSTEM

In today’s cohort going to a movie has been the culture of all the families. In spite of their entire busy schedule, it is a time to spend some valuable memories along with their family members. Online movie ticket booking system is a web based ticket booking system. For booking their tickets in online they have to depend on their internet facility. By this system, their necessity towards booking a ticket to a movie is possible with easier manner. This study focused on how far the customer prefers online movie booking facility and their satisfaction level.