PERCEPTION OF CUSTOMERS TOWARDS PUBLIC AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY IN MANDYA CITY

Banking is defined as the business activity of accepting and safeguarding money owned by other individuals and entities, and then lending out this money in order to conduct economic activities such as making profit or simply covering operating expenses. The Policies and Strategies of Private and Public banks are different that leads variation in the customers’ satisfaction level. The banker has to understand the customer needs and in the same way, the customer has to know about the various services offered by the banks. Increased level of awareness among the customer’s leads to increased preferences. The purpose of this study is to understand the customer preference of selecting banking services among public and private sector banks. This study is based on primary information obtained from customers of Public and Private sectors banks in Mandya city. This study tried to identify the customer preference towards public sector and private sector banks with special reference to SBI and Bank of Baroda and ICICI and HDFC Bank in Mandya city.