The Research on the Rural Financial Problems in "Internet Plus" Era

At present, with the remarkable improvement of China's overall economic level, the rural economy has shown a slow growth trend. However, as the rural economy affected by the rural financial system, it will also be affected by the negative impact of rural financial repression, resulting in the economic development rate once again fell into a slow development stage. By entering “Internet plus” era, gradually increased and the computer technology, Internet technology, information and communication technology applications, to promote rural financial development. At the same time, the slogan of "unswervingly implementing the strategy of Rural Revitalization" put forward by the nineteen is another great strategic concept after the implementation of inclusive financial concept. In this regard, how should the Internet information technology, combined with the rural financial system, and how to promote the Internet, farmers, and financial institutions among the three show good momentum of cooperation and complementarity, and promote each other, they do each one takes what he needs, become the main research content. Based on this, this paper found that the development of rural finance to the Internet era, for the fast development of economy in the rural areas of our country, open up new thinking path, but also for the development of the rural economy, to find out more and fit the pace of the times and, in accordance with the construction and perfection of rural financial system the development scale and degree, can also for the present stage of the Internet to deepen, contribute more positive force, which is Internet plus age, of great significance to solve the rural financial problems. In addition, in the study of rural financial problems at the present stage, it also extends the input cost, the living density of rural population, and the construction of financial services projects. Thus, for the development of rural financial Internet plus the era of promotion, should be to build a modern rural financial system as the premise, and the use of network technology and information communication technology, build up non between formal finance and informal finance, so as to promote the sustainable development of the rural economy.