Assessing user experience of interactive products: a Chinese questionnaire

We developed a Chinese questionnaire for assessing the user experience of the design of interactive products. The initial Chinese UX Questionnaire was based on a widely used English questionnaire, AttracDiff, proposed and refined by Hassenzahl and his colleagues, but extended with an additional dimension and several new items received from the interviews of Chinese users. We also conducted a study of applying the initial questionnaire for accessing the user experience of interacting three different mobile phones involved with thirty-six Chinese participants. We applied both exploratory factor analysis and confirmatory factor analysis on the items with good item-total correlations. The result showed that three factors or dimensions were identified: Hedonic Quality (Stimulation), Pragmatic Quality, and Conformity, as compared to the four dimensions in the AttracDiff. This confirmed our initial hypothesis that cultures not only influence people's cognition, but also affect their experience of interacting with products. We also discuss the future steps for refining the Chinese UX Questionnaire.