Proposição de novos serviços habilitados pela indústria 4.0 em uma empresa multinacional do setor de óleo e gás

The Industry 4.0, also known as the 4th Industrial Revolution, is fostering the assimilation of many digital technologies worldwide. These technologies may enable companies to create new business models and develop new revenue streams. One sector that is adapting to the new market environment and becoming increasingly digital is the Oil and Gas. This factor reflects throughout its supply chain, and it is imperative that the companies participating in this market mobilize to know this new paradigm of business, so as not only to witness future changes, but also to develop them in practice. Through the Soft Design Science Research method, it was possible to identify, through the incorporation of digital technologies, opportunities to introduce new services and improvements in existing services in an offshore field service business model in a multinational company in the oil and gas sector. As a result of the research, a set of digital technologies was designed, such as Wearables, augmented reality and technologies for activities and remote communication, aligned with Industry 4.0 principles such as: Connectivity, Real Time, Virtualization and Service Orientation. The implementation proposal was presented using the technological services roadmap tool, which covers from the current stage to the long term of the company, and its adoption in the business model will allow the company to generate value for itself and its customers, aiming to promote a greater competitive advantage in the market in which it operates.