Parallels between the analytic hierarchy and network processes (AHP/ANP) and fractal geometry

The aim of this work is to show the parallelisms and analogies that exist in modeling and measuring of dependence and feedback processes, in physical and in decision making processes, that is, to compare among the scales of measurement of the physical world (geometry) and the scales of measurement of the human being's internal decision process, in other words, the brain's internal generation of a relative measure scale.