THE IMPACT OF PLATFORM CHANGE ON LIVE STREAMING PERSONAL MEDIA

Starting from how the live-internet-broadcasting system accommodates different platforms, this research will analyze the factors that contributed internet broadcasting’s mass popularity by taking closer look at an example: the MBC channel’s ‘My Little Television’. Using Lasswell’s SMCRE communication model as a standard for analysis, this research will examine the impact of media platform transition on the live streaming personal media. The results are as follows: Live streaming personal media is at an experimental stage of broadcasting media that is yet to fully satisfy the consumer needs. Live streaming personal media has to evolve in formats that utilize social networking service platforms in order to provide more choices for users to participate and co-create.