Preferences of Iranians to select the emergency department physician at the time of service delivery.

BACKGROUND Understanding patient preferences in emergency departments (EDs) can provide useful information to enhance patient-centred care and improve patient's experience in hospitals. This study sought to find evidence about patients' preference for physicians when receiving services in EDs in Iran. METHODS In this discrete choice experiment survey, 811 respondents completed the scenarios with 5 attributes, including type of physicians, price of services, time to receive services, physician work experience, and physician responsibility. Analyses were conducted for different social and economic groups as well as for the total population. RESULTS This study showed that the willingness to pay (WTP) for being visited by a physician with a high sense of responsibility was 67.104US$. WTP for being visited by an emergency medicine specialist (EMS) was 22.148US$. WTP for receiving ED services 1 min earlier was 0.417US$ and for being visited by 1 year higher experienced physician was 0.866US$. WTP varied across different age groups, sex, health status, education, and income groups. CONCLUSION As the expertise and experience of providers are important factors in selecting physicians in EDs by the patients, providing this information to patients when they want to select their providers can promote patient-centred care. This information can decrease patients' uncertainty in the selection of their services and improve their experience in hospitals.