Användarupplevelser av appar för TV : Viktiga faktorer vid design av applikationer för TV i hemmiljö

As the market for interactive applications for television has become more accessible for outside developers a new arena has been created where new interactive applications can take place. When developing digital services and products it is important to take into account the intended context. In our bachelor thesis, we examine the user experiences of applications for the TV in the home environment and explores the characteristics and perceptions regarding navigation and social context from the participants' situation that may be important to consider when designing applications for TV. We do this with the help of six user groups with two adults in each group of mixed ages and with varying experience, through observations and interviews about their use of selected applications for the Apple TV. The survey shows that the context has a crucial role and that the interest in applications and interactive TV is primarily in common use, while more individual activities are used by other technologies such as computers, smartphones and tablets. The experiences of applications for television proved to be affected by, among other things previous technical experience but also age. Even if some elements where perceived as cumbersome, users attitude was still positive, which means that there are more aspects than just usability affecting user experiences. Important factors for the user experience when designing applications for television include the varying distance users have to the TV, and the size of it.