An Analysis on Driving Forces and Impacts of the Commercial Mode of Digital Music—A Comparison Between QQ Music and iTunes

With the progress of science and technology, the Internet gradually permeates all walks of life. The digital commercial mode of music industry has gradually replaced the traditional record mode, which becomes the mainstream operation mode. This paper will focus on the development of digital music commercial mode and the dynamic impact of this topic. In order to further study the commercial mode of the music industry, SCP analysis method will be adopted first to analyze the corporate behavior of the music industry when it is impacted by external shocks through market structure, market conduct and market performance. Through this comparative case study, this paper will illustrate the impact of the digital age on the commercial mode of the music industry. Furthermore, this paper will make a comparative analysis of QQ Music and iTunes to put forward reasonable suggestions for the future development of the music industry.