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The Impact of Information Technology on Consumers' Perceptions of the Buying Process in an Automotive Retail Dealer
The Impact of Information Technology on Consumers' Perceptions of the Buying Process in an Automotive Retail Dealer
2001
Gary Reed
Vicky Story
James M. Saker
D. Cussell
Keywords:
Business
Information technology
Marketing
Advertising
Automotive industry
Perception
Correction
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