Greenery on residential buildings: Does it affect preferences and perceptions of beauty?

Recently there has been a surge in the number of green roofs and facades (vegetation on the roofs & walls of a building) installed in the UK, with advocation of their use by policy-makers and claims that they are aesthetically pleasing and promote restoration. But these claims rely on generalisations from different landscapes, raising concerns about validity. The present study examined whether houses with vegetation would be more preferred than those without, be perceived as more beautiful and restorative, and have a more positive affective quality. Differences between types of building-integrated vegetation were also examined. Two studies were conducted: an online survey in which participants (N = 188) rated photographs of houses with and without vegetation on each of these measures, and interviews (N = 8) which examined preference and installation concerns. Results showed that houses with (some types of) building-integrated vegetation were significantly more preferred, beautiful, restorative, and had a more positive affective quality than those without. The ivy facade and meadow roof rated highest on each. These findings are consistent with other areas of landscape research and the claims of those in the industry, and suggest that building-integrated vegetation would be a valuable addition to the urban environment.