Transition from flow to fracture in the peeling of pressure-sensitive adhesives

We investigate the process of the slow unrolling of a roll of a typical pressure-sensitive adhesive, Scotch tape, under its own weight. Surprisingly, we find that the speed is always non-zero and is correlated to the relative humidity. The adhesive is thus a visco-elastic liquid and a humidity increase leads to water uptake, making the tape less viscous and easier to peel. At very low humidity, the adhesive becomes so stiff that it responds elastically, leading to an interfacial fracture process,in which the adhesive behaves like a solid. We provide a quantitative understanding of the peeling velocity in the two regimes.