Broadband Delivered Entertainment Services: Forecasting Australian Subscription Intentions

This study estimates a nested multinomial logit (NMNL) model of broadband delivered entertainment service subscription that allows for the impact of an installation fee and rental price, service attributes and household demographic variables on subscription. The model is estimated on stated-preference data obtained from an Australia-wide survey of capital cities and provincial centres. Nested multinomial logit model estimates are used to provide forecasts that suggest 65 per cent of separate residences passed are likely to subscribe at 2000. This percentage translates into 1,237,744 subscribers. Copyright 2002 by The Economic Society of Australia.