Global Scaling up Handwashing Project : progress report (July 1, 2009 - June 30, 2010)

Global scaling up handwashing is a Water and Sanitation (WSP) project focused on applying innovative behavior-change approaches to improve handwashing with soap behavior among women of reproductive age (ages 15-49) and primary school age children (ages 5-9). It is being implemented by local and national governments with technical support from WSP in four countries: Peru, Senegal, Tanzania, and Vietnam. In the past year, the Global Scaling Up Handwashing Project has gone through a period of intense implementation and learning. Global and country-level targets for reach across all three communication channels either have been achieved or are on track to be achieved by the end of the project (EOP): 1) from July through December 2009, more than 20 million people across the four countries were exposed to mass media activities, while nearly 18 million were exposed from January through June 2010; 2) more than 800,000 people have been engaged through interpersonal communication (IPC), bringing the total number reached to more than 2.1 million (68 percent of the EOP target); and 3) more than 230,000 people have participated in direct consumer contact (DCC) events, totaling more than 615,000 reached through DCC (91 percent of the EOP target).