A Study on Consumer Preference towards Online Shopping in Marthandam Town

The latest generation of Commerce is one that can be done over the internet. The internet provides a virtual platform where sellers and buyers can come in contact for sale and purchase of goods and services. They can be thousands of miles apart, may belong to different part of the world, and might speak different languages. E-commerce has emerged as the boundary-less trade medium in the era of globalization. Since, the internet has the ability to reach the customer's home, the distribution channels have started to assume new meaning for the B2C commerce. The physical delivery got converted to electronic delivery, physical products are now electronic products displayed on a website with options of paying online through debit and credit cards and the transaction is purely electronic. For the present study, the data were collected with the help of a structured questionnaire from the customers in Marthandam Town in Kanyakumari district.