Healthy Start vouchers study : The views and experiences of parents, professionals and small retailers in England

This is the full final report of a qualitative study of views of the UK government's Healthy Start Scheme, which provides vouchers for fruit, vegetables, milk and vitamins for low income families with young children. This study explored the views of the health and social care professionals who are advocates for the scheme, the parents who are recipients and the retailers who accept the vouchers in their shops. This study provides key lessons for policy makers and practitioners to improve the accessibility and reach of the scheme.