Promotion of regional and traditional products

The main goal of the studies described in this article may be defined as an analysis of the promotional processes of regional and traditional products executed with the use of symbols regulated by European law: Traditional Speciality Guaranteed (TSG), Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI). The analysis presented here and the trends in promotional activities deducted from it, primarily result from the specifics of the goods. The shape of the information system is also influenced by social and cultural factors decisive for the recognizability and renown of the products, which have been confirmed by the results of the questionnaire conducted for the study. What is worth noting is the correlation between quality and tradition, reflected, among other things, in declarations regarding the reasons for the choice of these products: the sense of pride and the willingness to continue the traditions were chosen by 45% of the survey participants. The Traditional Speciality Guaranteed (TSG) has proven to be the most recognizable European symbol (38%).