Clear, consistent and credible messages are needed for promoting compliance with COVID-19 public health measures.

Commentary on : Nivette, A., Ribeaud, D., Murray, A., Steinhoff, A., Bechtiger, L., Hepp, U., Shanahan, L., & Eisner, M. (2020). Non-compliance with COVID-19-related public health measures among young adults in Switzerland: Insights from a longitudinal cohort study. Social science & medicine As COVID-19 spreads worldwide, implementation and compliance with public health measures during the pandemic have been the foremost concern globally. The WHO highlighted that young adults had been the primary drivers of the spread of the novel coronavirus in many countries.1 This study by Nivette et al describes patterns of non-compliance with COVID-19 19-related public health measures in young adults and identifies which characteristics increase the risk of non-compliance. …