The Influence of Internet Tourism Information Quality on Tourism Destination Image Under Big Data Analysis Technology

In this era of information explosion, “travel on your fingertips” has become the mainstream of the era of tourism. Mobile phones are being used to search tourism information, find directions through mobile phone maps, and complete travel transactions through online payment. Tourism companies have launched mobile phone clients to meet the needs of tourists. In this research work, taking the impact of internet tourism information on tourism destination image of Guilin as the research direction, the evaluation model of internet tourism information quality, the evaluation index system of tourism destination cognitive image and emotional image are established, and the research data are obtained by literature, induction and deduction, questionnaire survey and statistical analysis. And through processing the research data, analyzing the impact of the network tourism information on the image of tourism destination, to draw the results and conclusions, as the basis of the construction of network tourism information and the development of tourism destination image promotion strategy in Guilin.