The role of the mPFC in the social influence of majority and expert opinion.

Abstract Individual attitudes and preferences are easily affected by social information. In a world where information sharing and dissemination are extremely convenient, social influence has played a greater role than in any previous era. Previous studies have suggested that the medial prefrontal cortex (mPFC) participates in mediating the tendency towards social conformity. However, the specific role of this brain area is still unknown, and it is not clear whether various types of external information influences share a mechanism. In this research, we aimed to use transcranial direct current stimulation (tDCS) to further explore the role of the mPFC in human conformity behaviour. In our experiment, the subjects received the majority opinion/expert opinion, and conformity behaviour was measured by the subject's tendency to follow this information after receiving the social information. Our research found that when social information conveys the majority opinion, cathodal stimulation of the mPFC significantly enhances the subject's consistency tendency. When social information conveys an expert opinion, stimulation of the mPFC has no significant effect on the conformity tendency of subjects. The results suggest that the mPFC plays an inhibitory role in regulating the social conformity tendency and that the activated neural circuits may vary with source when dealing with social influences.