Comparative Analysis of Chinese Internet Company Listed on the NYSE and NASDAQ—Based on Financial Analysis of Baidu and Dangdang

At present, given that the research of Chinese internet companies listed overseas is rare, this article focus on the study of these companies’ financial performance, and offers some advice for Chinese internet companies wanted to list on the American capital market. In order to avoid the strict listing conditions of domestic security market, most of the Chinese internet corporations listed on the NYSE (The New York Stock Exchange) or NASDAQ (National Association of Securities Deal Automated Quotations). Therefore, this paper firstly compared the NYSE and NASDAQ. Secondly, this paper describes the difference between financial performance on different listing locations, based on Baidu listed on NSDAQ and Dangdang listed on NYSE, through the financial statements analysis. Finally, this paper puts forward some countermeasures of Chinese internet corporation listed overseas. The study suggests that the overall financial indicators performance of Baidu is better than Dangdang, which shows that the NASDAQ is better in the adaptability and adjustment for financial crisis than NYSE. Therefore, it is believed that the NASDAQ is more suitable for domestic internet enterprises listing overseas. Nevertheless, it is inevitable that both the NASDAQ and the NYSE require expensive listing fees and maintaining fees, which is strict with the listed companies’ profits.