PERCEPTION OF MANAGER’S IMAGE IN THE SPHERE OF HOTEL SERVICE OF THE REPUBLIC OF ARMENIA AND THE REPUBLIC OF ARTSAKH

Some definitions of image, its essence, quality, providing success of performance of work or interfering professional activity of the manager have been considered. The results of an empirical research of a manager’s positive image perception by consumers in the sphere of hotel service of the Republic of Armenia and the Republic of Artsakh have been analyzed. Also, on the basis of a theoretical analysis of the definitions of the “image” concept, the main approaches to its study, methods, mechanisms, functions and socio-psychological components, the definition of the manager’s image in the in the sphere of hotel service as an attractive image has been formulated, including the image of I, manifesting in certain business, personal qualities and external characteristics, in the continuous development of self-actualization and achievement motivation.