Evaluation of a Hockey Deceased Organ Donation Awareness Campaign: A Population-Based Cohort Study:

Background:The Kidney Foundation of Canada developed a pilot campaign to educate persons attending junior hockey league games in London, Ontario, Canada, on deceased organ donation.Objective:To evaluate the impact of a hockey campaign on the number of new organ and tissue donor registrants.Design:Population-based retrospective cohort study.Setting:Residents of London, Ontario.Patients:We included 255 476 individuals eligible to register for organ donation with a London, Ontario postal code.Measurements:We compared the number of new deceased organ donor registrants in London, Ontario, during the campaign period (March 12 to April 16, 2015) with 3 different time periods (December 30, 2014 to February 3, 2015; February 4 to March 11, 2015; April 17 to May 22, 2015). We also compared registration rates in London with 2 Ontario cities (Kitchener-Waterloo and Hamilton) matching in a 1:1 ratio on age, sex, and income quintile.Methods:To compare registrations across time periods, we used binomial regression with ...