World Vapor Expo 2017: e-cigarette marketing tactics

A newly emerging public health issue is the surge of ‘vaping conventions’ for e-cigarette marketing and sales.1 2 Vaping conventions are intended mainly for e-cigarette users and enthusiasts. Typically, a vaping convention includes multiple vendor booths where attendees can purchase ‘e-liquids’ (nicotine solutions that contain flavouring and colouring) and try new vaping equipment. In August 2017, the World Vapor Expo was organised for 3 days in the USA (Miami, Florida). Hundreds of companies, retailers, distributors and wholesalers were represented.3 The first day consisted of networking opportunities for exhibitors and vendors, and the next 2 days were dedicated for the public. Guests were encouraged to socialise and try new flavours. Conventions such as the World Vapor Expo are becoming increasingly popular. More …