CART Versus CHAID Behavioral Biometric Parameter Segmentation Analysis

With the large scale deployment of mobile telecommunication infrastructure offering fast access to mobile internet users, the data content on all internet web platforms will increase and thus, creates the necessity for the platform owners to effectively analyze the quality of internet traffic on their web pages. This implies in depth examination of user behavior based on the interaction with the web platform by further adapting non-intrusive techniques. Behavioral biometric techniques offer a positive solution in this regard and are implemented with success by different vendors. In this paper we propose an implementation analysis for CART and CHAID segmentation of behavioral biometric features. The two methods are compared in order to come forward with solution for the behavior categorization and segmentation of active users.