Analysis on Development Status and Existing Problems for Government Micro Blog

Government micro blog has become an important platform and channel for the government to communicate with users, listen to the voice of the people. As a new social management model, although it plays a positive role in the "network governance", but at present it does not play its due value. Through in-depth analysis of the development status, summed up the existence of "function and positioning is not clear, regulatory and organizational security deletions, the lack of motivation to maintain long-term, the lack of the necessary marketing tool, development region and application areas is not balanced, content and form stiff" and other problem. To fully understand the current development status of government micro blog and solve the problems, with the participation and concerns of the Internet users to the social public affairs, government micro blog management will penetrate into the actual work of government.