Entertainment management : towards best practice

1. The entertainment industry: a re-introduction 2. The entertainment environment 3. Marketing entertainment 4. Public relations 5. Media principles 6. Managing live entertainment events 7. Management in entertainment organisations 8. HR & artist management 9. Arts & cultural management 10. Responsible entertainment management 11. Enterprise, creativity & business 12. Entertainment law 13. Performance management 14. Consultancy 15. Visitor attractions management 16. The future.