Toward Augmented Reality Displays for Sports Spectators: A Preliminary Study

The sports industry and researchers work on improving spectators’ enjoyment to influence their consumption behavior. Many studies evaluated the variables impacting on enjoyment, but they did not consider the recent new technologies popularization. This study aims to update these considerations and reevaluate enjoyment parameters’ impact, considering display technologies use. Most of the previous research works identified identification to the players and teams as the most powerful enjoyment variable, but considering our survey results, participants cared more about the game understanding parameter, and manifested the wish to improve it via a display.