Satisfied or not: user experience of mobile augmented reality in using natural language processing techniques on review comments

With the rapid developments and improvements in mobile technologies, mobile devices have become one of the primary interfaces of augmented reality technologies. In this study, we explore how user groups (satisfied vs. dissatisfied users) and domains (game vs. non-game domain) affect user experience, including perceived usefulness, usability, and affection using two-factor theory and analysis of review comments. We employ two linguistic approaches for processing the content of the comments. The results of a series of analyses of variance indicate that both user groups and domains significantly affect user-perceived usability and affection, while there is no effect of user groups on the perceived usefulness of mobile applications. Based on the findings of the study, notable implications and a few limitations are presented.