Мир природы и информационное общество

The aim of the study is justification of human cultural and informational dependence from the «natural world». Being such a relationship is considered from the perspective of degradation of natural ecosystems and self-reduction of human’s «cultural genome», which is formed and supported in conjunction with the natural environment, with the «natural world» only. The article states that there is an urgent need to find mechanisms of human cultureto ma-nage the destructive potential of global antropo-eco-systems. The contradiction between the inevitability of the modern information society rapid development and the impossibility of sustainable development of the biosphere in existing circumstances is analyzed. Authors’s concept of ecological culture as a methodological basis in development of the idea on a positive interaction between the Information Society and «the world of Nature» is offered. The findings of the new study include cultural paradigm of noospheric thinking, based on a holistic human perception of «the natural world» and a human in it as its integral part.