ES TUDIO D E C ASO: U N M UNICIPIO S EVILLANO E N P ERIODO E LECTORAL ELECCIONES MUNICIPALES E INTERNET

The aim of this paper is to analize the impact an online municipal elections' campaing has forthein habitants of the village. In order to its analisis, different variables of the campaign's impact are taken into account. As a re- sult, a profile of the online campaign consumer is obtai- ned. The village studied in this paper is in the Seville's suburbs, Tomares. In the municipal elections studied, all the concurring parties used online resources as traditio- nal ones.