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CUSTOMER RELATIONSHIP MANAGEMENT IN THE BANKING INDUSTRY : THE MEDIATING ROLE OF INFORMATION TECHNOLOGY
CUSTOMER RELATIONSHIP MANAGEMENT IN THE BANKING INDUSTRY : THE MEDIATING ROLE OF INFORMATION TECHNOLOGY
2013
Yi-Feng Yang
Yu-Chi Wu
Cheng Se Hsu
Keywords:
Business
Customer retention
Customer advocacy
Customer to customer
Business relationship management
Marketing
Customer intelligence
Enterprise relationship management
Process management
Customer reference program
Relationship marketing
Customer relationship management
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