Weather perceptions, holidays satisfaction and perceived attractiveness of domestic vacationing

Despite variable and relatively cool summer weather, domestic vacations in countries around the North Sea are an important type of tourism. However, relations between weather and domestic tourism in this region remain understudied. A quantitative research (n = 326) among domestic camping tourists in The Netherlands explores perceived personal significance of the weather, operationalized as Weather Salience (WxS), and its relation with attractiveness of domestic vacationing, adaptive touristic behavior and perceived differences between home and destination. Results show that WxS relates positively to attitudes toward domestic tourism and to holiday satisfaction. While higher levels of WxS enhance feelings of being away from home due to the weather, lower WxS increases indifference about holiday weather. Weather differences between home and destination are perceived but depend on region, accommodation type and WxS levels. Implications for (domestic) tourism climatology research are discussed and potential lessons for stakeholders employing tourism activities in temperate climates are provided.