Research on Generation Enterprises Marketing Management System in the Environment of Sale Market Opening

With the sale market opening, generation schedule will gradually open up, genertation enterprise convert it’s role from passive acceptance of traditional power plant dispatching instruction execution role into independent role in sale market. Generation enterprise can also set up sales company, start electricity sales business. In order to adapt to this converse, this paper starts from the research on grid dispatching mechanism, analyse the contracts signed by power plants and users, set up the indicator of diapaching management from the perspective of power plant management, and design the new function of dispatching management system of generation enterprise, and the related management suggestiongs are given.