Regressopn Analysis of Customer Perception on Automobilie Consumption Decison Making Model

With China’s economic development, the automobile market gradually moves towards a mature and highly competitive situation; therefore, business must turn to customer approach rather than product approach. Accordingly it is very necessary to study the customer perceptions in the decision-making process, which can help manufactures and dealers to meet the needs of target market with more suitable strategies and effective services. In this paper, the study use automobile Consumption Decision Model as basic study structure, also contacts Chinese customer psychology characteristics to conduct the regression analysis of customer perception. At last, this paper provides certain advices and guidance about guidance about risk management and data mining by analyzing customer perception