Drinking games: real-life hazardous challenges which probably increase 'personal branding'

Introduction Taking part in drinking games and creating videos on social media sites, together with excess alcohol consumption and its adverse consequences, are becoming imperative new ways of improving young people's ‘personal branding’. The context and creation of videos on the web show various qualitative/quantitative assessments of drinking games (rate and frequency), in order to increase ‘likes’ in personal branding in “online' …