The Integration of Virtual Reality (VR) into the Architectural Workflow - Experiences with an interprofessional project at DaimlerChrysler

DaimlerChrysler as a worldwide operating company is continuously maintaining and developing their brand architecture for the points of sale. It is one of the strategic decisions to have a 'Brand Architecture Center' at the company headquarters in Stuttgart to develop the brand architecture and engage local architects to adopt it to the local context. As a major step, a new generation of autohauses is currently developed. Many aspects have to be taken care of in this process, therefore a great number of specialists have to be involved. They are supported by Virtual Reality (VR) and Augmented Reality (AR). To integrate VR/AR into the architectural process, necessary architectural interactions have been integrated into the software