Are Pharmaceutical Firms of Indonesia Serious about Social Sustainability? Role of Business Innovation, Competitive Pressure, Technology, and Quality Orienta-tion

The front-line employees in every organization typically experience social sustainability as well as business innovation, competitive pressure, technology, quality orientation in a sector. This study has an important aim to analyze the direct impact of competitive pressure, business inno-vation, competitive pressure and technology orientation on social sus-tainability, while the quality orientation plays an important mediating role between them. The data were collected from almost 424 individuals, these are the front-line employees of the pharmaceutical companies. The data has been mainly analyzed by applying various software such as AMOS and SPSS. Furthermore, the major data analysis techniques that have been used are SEM and CFA. The analysis and discussion have shown that all hypotheses have accepted. The results have shown that quality orientation has an important mediating role between competitive pressure, business innovation, competitive pressure, technology orienta-tion, and social sustainability. Moreover, the given study is new and novel because no previous study has checked the of quality orientation act as mediator in the association between competitive pressure, busi-ness innovation, competitive pressure, technology orientation, and social sustainability. The study is also effective in terms of theoretical, manage-rial, and practical implications. The study has helped managers, employ-ees, and company to understand social sustainability, technology orienta-tion, business innovation, competitive pressure, quality orientation in a company.