An Analysis on the Cultural Factors that Affect People's Perceptions:A Case Study

The intention of this present paper is to explore the relationship between culture and perception and the cultural factors that affect people's perceptions from different cultural backgrounds. This study is based on a case, which is a news report about the cultural conflict between an old Chinese father and her daughter who has been living in Canada for eight years. Detailed information has been acquired by the author using relative books, journals as well as her own understanding and interpretation. It is concluded that to be aware of the cultural factors is of great importance to understand why people from different cultures have quite different perceptions toward the same thing, which can help to reduce the conflicts and misunderstandings in intercultural communication.