Innovativeness and the public radio audience
1981
Using traditional research in the diffusion of innovation literature, a relationship between innovativeness and public radio listeners was posited. A mail survey failed to support this hypothesis. Public radio listening could be predicted by opinions of both commercial and public media with the information and entertainment functions the most important.
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
7
References
2
Citations
NaN
KQI