Awareness about teeth whitening among young adults in south Indian population

Dental esthetics affects how people value themselves and perceived by the society, and this may also impact the oral health-related quality of life. Peer groups play a key role in adult emotional stability and they place a high value on appearance under peer influences. The aim of this study is to explore the knowledge and awareness of teeth whitening among young adults. A cross sectional study was conducted among young adults using self administered questionnaire to evaluate awareness, attitude and perception of teeth whitening. Data was collected through google forms and statistical analysis was done. It was observed that 73.4% were aware of teeth whitening, 62.1% stated that teeth color did influence their social life and confidence. About 68.4% advocated that smoking leads to staining of teeth. Around 67.3% denied that brushing teeth for longer duration and harder cannot whiten the teeth. Regarding teeth whitening, 68.6% preferred to consult a dentist, 31.4% of participants preferred home remedy over consulting dentist. It was concluded that dental esthetics has a greater impact on psychological status. Brushing teeth and attitude towards consulting dentist shows that participants have good knowledge and awareness about tooth color. The dental advertisement also plays a significant role in tooth whitening. It helps the dentist to assess the patient’s desires and increase the treatment success rate.