How to craft an advert that’s just the job

‘A team player with excellent interpersonal skills’, ‘a motivated self-starter’, ‘a natural communicator’: job adverts often feature phrases that would never gain employment in any other environment. So which techniques do you actually need to use if you want to buck the veterinary recruitment downturn and attract the best staff to your practice? As the British Veterinary Association and Vet Record launch a new online careers hub later this month, Claire Read considers the art of penning a winning job advert.